Digital Marketing Specialist | Sydney

Posted on 08-Nov-2017
Application Close Date: 08-Dec-2017
Job Details
Marketing and Merchandising
Position Type:
Permanent Full Time
Job Reference:
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Digital Marketing Specialist

  • Are you looking to further develop your digital marketing experience and work on exciting transformational projects?
  • Are you wanting to join a global organisation which offers some of the world's leading brands in intimate apparel?
  • If this sounds like you, we would love to hear from you today!

About Bendon

Founded in New Zealand in 1947, Bendon is a leader in intimate apparel & swim renowned for world class brands, design innovation and exceptional quality. Bendon has a portfolio of 14 brands, which include the most recognised lingerie brands in Australasia, UK and USA. Brands include Heidi Klum Intimates, Swim, Man,  Stella McCartney Intimates & Swim, Pleasure State, Bendon, Lovable, Fayreform, Hickory, Davenport, Frederiks of Hollywood (USA), Naked Brands (USA).

Bendon retail network consists of 61 company-owned Bendon retail & outlet stores in New Zealand, Australia with a global ecosystem of multi-brand ecommerce and social channels.

We are as passionate about our iconic brands as we are about making sure we have an amazing company culture that supports and inspires our talented and diverse pool of individuals.  Our 70 years of success is built on our shared goal of innovation and greatness and this is at the heart of everything we do.  To continue our growth, we are always seeking brilliant people to join our team and can offer a broad range of roles in a rewarding and exciting environment.

The team

Bendon is entering an exciting global growth phase with expansion taking place across our portfolio of brands along with a transformation of the way we operate. Whilst we are a well established business, we are currently in a super exciting phase of transformation with a number of large projects underway to drive growth within the digital space. The Digital Marketing Specialist works within the wider digital team to drive customer acquisition, conversion and engagement for all brands across multiple online channels.

The opportunity

As Bendon's Digital Marketing Specialistyou will work with the wider Ecom and Marketing teams to drive and develop Bendon's digital marketing strategy. Reporting to the Head of Digital ANZ you will be developing and managing the digital marketing campaign and content assets plan for all digital marketing channels including eDMs, SEM, and Paid social, retargeting  and affiliates. You will also be responsible for improving site traffic, engagement, customer acquisition, conversion and improving the overall online customer experience for our iconic brands while maintaining a solid ROI. Finally, you will be developing and managing content for eDMs, websites, SEM, Paid Social and affiliates .


About you

  • You will have previous experience as a digital marketing specialist ideally within a retail Omni-channel environment, (4 plus years' experience as a guide).
  • A proven track record of results in all things digital marketing and an understanding of the drivers of ROI.
  • Strong copywriting and digital content skills and a sound knowledge of digital marketing across the various channels
  • Experience within a retail business managing customer segmentation & loyalty.
  • A creative flair to translate our brands' DNAs to digital channels is a must.
  • The ability to work in a fast-paced retail environment and the ability to hustle when required
  • Strong communication and influencing skills across a variety of internal and external stakeholders
  • Experience working with and managing an Agency a plus
  • Excellent time management skills and able to prioritise workloads.
  • Experience working with Emarsys a bonus
  • Tertiary qualification in marketing or business.


In return, you will step into a new role within a fast-paced environment and dynamic team based in our funky offices in Alexandria. To top it up, you will receive exclusive staff discounts on all Bendon brands and products. If this sounds like right up your alley, apply below today.